Artificial Intelligence (AI) isn’t just for tech giants—it’s reshaping industries from agriculture to artisan trades. For owners of decorative concrete businesses, AI offers powerful tools to streamline operations, enhance customer service, and improve project profitability. Whether you specialize in stamped patios, stained flooring, or custom concrete overlays, here are the top five ways you can start using AI today to get ahead of the competition.

1. AI-Powered Lead Generation and Customer Targeting

Problem: Finding consistent, high-quality leads can be time-consuming and expensive.
Solution: Use AI tools like chatbots, CRM integrations, and smart ad platforms to find and nurture leads automatically.

How it helps:

• AI can analyze customer behavior and target the right demographics on platforms like Facebook and Google.
• Tools like HubSpot or Zoho CRM with AI can help qualify leads based on inquiry details and likelihood to close.
• Chatbots on your website can engage visitors instantly and collect their project details—even after hours.

Impact: Higher conversion rates and lower acquisition costs.

2. Automated Estimates and Bidding

Problem: Estimating jobs manually is slow and prone to errors.
Solution: Use AI-based estimating software that learns from your past projects and current market rates.

How it helps:

• Upload past job data and let AI forecast accurate labor, material, and time costs.
• Use tools like CostCertified or JobTread, which offer AI-enhanced estimates and client-friendly proposal formats.
• Provide on-the-spot quotes via mobile, improving customer trust and speeding up sales cycles.

Impact: Faster bids, more won jobs, and better profit margins.

3. Visual Design Tools for Customer Presentations

Problem: Clients often struggle to visualize the final look of a decorative concrete job.
Solution: Use AI-driven design apps to create virtual mockups of patios, floors, or walls.

How it helps:

• Tools like CTi’s “Navigator”,  let customers “see” the final look using a photo of their space.
• AI can suggest color palettes and textures based on surrounding architecture or client preferences.

Impact: Fewer design revisions, faster approvals, and happier clients.

4. Predictive Maintenance for Equipment

Problem: Equipment downtime can delay jobs and eat into profits.
Solution: Use IoT and AI-powered diagnostics to monitor tools and machines.

How it helps:

• Attach sensors to key machinery (e.g., grinders, vacs, etc.) and use predictive analytics to foresee issues before they happen.
• Apps like UpKeep or Fiix can alert you when maintenance is needed based on real-time usage, not just calendar schedules.

Impact: Less downtime, fewer costly repairs, and longer equipment lifespan.

5. AI-Enhanced Scheduling and Workforce Management

Problem: Managing multiple crews and jobs across locations is complex.
Solution: Use AI to optimize your schedule and labor allocation.

How it helps:

• AI can analyze weather patterns, worker availability, and traffic data to suggest the most efficient job schedules.
• Tools like Buildertrend, ClickUp, or Fieldwire use AI to automate reminders, route planning, and daily task management.

Impact: Higher labor productivity and fewer scheduling conflicts.

Conclusion:

Artificial intelligence is no longer a futuristic luxury—it’s a practical, affordable tool that can help your decorative concrete business become more profitable today. Whether it’s automating leads, improving job estimates, or enhancing design presentations, small changes powered by AI can make a big difference.

Next Steps:

• Start small: Try one AI tool for estimating or scheduling.
• Track results: Measure time saved, lead conversions, or project margins.
• Grow from there: Add more tools as you see ROI.

Remember: It’s not about replacing your team—it’s about helping them work smarter.

#AI, #Smallbusiness, #decorativeconcrete

If you’re running a decorative concrete business, you already know that the competition can be fierce. Whether you’re offering stamped concrete patios, stained flooring, or custom driveways, getting in front of the right customers at the right time is key. That’s where Google Ads (formerly AdWords) comes in.

With the right strategy, Google Ads can deliver high-quality leads that turn into paying clients. Here are 7 actionable tips to help you make the most of your advertising dollars.

1. Use Location Targeting Wisely

Since most decorative concrete work is local, make sure your ads are only showing to people in your service area. Use radius targeting around your business address or focus on specific cities and ZIP codes where you’re most active.

???? Pro Tip: Exclude areas where you don’t work to avoid wasted clicks.

2. Bid on High-Intent Keywords

Focus your keyword strategy on search terms that indicate buying intent. Instead of just “concrete,” target phrases like:

• “decorative concrete contractor near me”
• “custom concrete driveway cost”

Avoid broad keywords that attract DIYers or people just looking for ideas.

3. Create Separate Campaigns for Each Service

If you offer multiple services—like stained floors, pool decks, and walkways—create separate ad campaigns for each. This improves ad relevance, helps you tailor messaging, and lets you track performance by service type.

4. Use Compelling Ad Copy with Strong Calls to Action

Make sure your ads clearly state what you offer and include a call to action like:

• “Free Estimates – Call Today!”
• “Custom Designs – Book Your Consultation Now!”
• “Spring Special – Save on Your Patio!”

Mention any unique selling points (e.g., 10+ years of experience, licensed & insured, photo gallery of past work).

5. Leverage Ad Extensions

Ad extensions give people more reasons to click your ad. For decorative concrete, consider:

• Call Extensions: Add a clickable phone number.
• Sitelink Extensions: Link to service pages or a gallery of your work.
• Review Extensions: Showcase 5-star reviews or awards.

These make your ad bigger and more trustworthy.

6. Use Landing Pages, Not Just Your Homepage

Send ad traffic to a page designed specifically for that service—ideally one with:

• Photos of your past projects
• A quick contact form
• Testimonials
• A clear headline and benefits

This significantly boosts conversions compared to sending people to your general homepage.

7. Track Calls and Form Submissions

Don’t fly blind. Use Google’s conversion tracking to see which keywords and ads are generating leads. Consider using a call-tracking number to tie phone calls directly to ad campaigns.

???? Why it matters: It lets you put more budget behind what’s working—and cut what’s not.

Final Thoughts

Google Ads can be a game-changer for local businesses like yours—but only if it’s done right. With smart targeting, persuasive messaging, and detailed tracking, you’ll not only reach the right customers—you’ll convert them, too.

Need help setting up your campaign? A few hours of expert setup can save you thousands in wasted clicks.

Starting a decorative concrete business presents a unique opportunity to network within both the construction and design industries. Here are tailored networking strategies to build professional connections effectively:

1. Connect with Local Builders and Contractors

• Why: These professionals often subcontract decorative concrete work.
• How: Attend local home builder association events, trade shows, or even visit construction sites to introduce yourself.
• Tip: Offer to do a small sample job or demo at cost to showcase your craftsmanship.

2. Build Relationships with Landscape Architects & Interior Designers

• Why: They regularly specify decorative concrete in projects.
• How: Reach out via LinkedIn or email with a portfolio and offer to collaborate or meet for coffee to share ideas.
• Tip: Highlight how your work can elevate their designs and solve common challenges.

3. Join Local Trade and Business Groups

• Chambers of Commerce, Rotary Clubs, and BNI (Business Network International) can help you meet potential clients and referral partners.
• Show up regularly and be active—people recommend those they know and trust.

4. Attend Home & Garden Shows or Contractor Fairs

• Why: These attract homeowners and industry professionals looking for quality work.
• How: Either attend or set up a booth to display samples, before/after photos, and engage directly with attendees.

5. Partner with Supply Stores

• Ask to leave business cards or set up a referral program.
• These stores are hubs where pros and DIYers seek advice—being top of mind here can bring you leads.

6. Leverage Instagram & Facebook for Visual Marketing

• Share high-quality photos and videos of your work.
• Tag locations, use local hashtags (e.g., #AtlantaConcrete), and engage with local businesses online.
• Encourage clients to post and tag you in their project reveals.

7. Offer Free Demonstrations or Workshops

• Host an event showing how decorative techniques work.
• Invite contractors, designers, or even homeowners.

8. Follow Up and Stay Top of Mind

• Send thank-you messages, holiday greetings, or project updates to past contacts.
• A simple follow-up call or text can spark a new referral.

Here is a script and setup for a 30 second YouTube video for your Dealership:

[Opening Scene – Beautiful, well-maintained luxury home exterior – aerial shot]

Narrator (calm, confident tone):
“Your home isn’t just where you live… it’s a reflection of who you are.”

[Cut to worn, cracked concrete driveway or patio]
Narrator:
“But even the finest homes can lose their shine when concrete surfaces crack or stain.”

[Cut to transformation – fast-motion resurfacing process]
Narrator:
“That’s where we come in.”

[Slow-motion reveal of elegant decoratively resurfaced concrete – poolside, driveway, or entryway]
Narrator:
“At [Your Company Name], we specialize in premium decorative concrete resurfacing that elevates your outdoor spaces — without the cost of total replacement.”

[Cut to close-ups of intricate textures, patterns, finishes]
Narrator:
“Our finishes don’t just cover flaws — they create a luxurious, custom look that enhances curb appeal and increases your property’s value.”

[Scene of homeowner stepping outside, proud smile, guests admiring the space]
Narrator:
“Designed for homeowners who take pride in every detail, our surfaces are as durable as they are beautiful.”

[Subtle soft music builds to an energetic tone]

Narrator (slightly urgent tone):
“Right now, we’re booking spring and summer installations — and spots are filling fast.”

[On-screen text: “Schedule your free consultation today” + phone number and website]

Narrator:
“Don’t wait — transform your concrete and make your home unforgettable.”

[Closing shot – logo, tagline like: “Concrete Is Our Canvas! Resurface with Excellence.”] 

Technology, when used correctly, can organize your business and help it thrive. CTi Dealers rely on some of the tools below to help better serve their customers as well as assist them in growing their Dealerships:

• Estimate Rocket (www.estimaterocket.com) is a tool to help you create professional estimates for your customers as well as keep your information on top of their mind through a customer relations management database and drip marketing capabilities.
• Moasure (https://www.moasure.com/) is a measuring app for easily measuring square footage even on unusually shaped projects (think pool decks with lagoon shaped pools in the middle, etc.)
• SearchGPT: AI is a great tool for crafting emails, texts, etc. to follow up with your customers. Simply type in the prompt “create a series of emails for following up with customers in my decorative concrete business”, and within seconds you will have great looking messages to share with your customers.
• QuickBooks: The decades old accounting software can help you stay organized and track your income and expenses within your business.

You can also use SearchGPT to find other technology to help your business. Simply type the prompt “Provide a list of apps and software to help me grow my decorative concrete business”

1. Be Intentional with Your Outreach

• Define Your Goals: Know what you want—mentorship, job opportunities, collaboration, industry insights, etc.
• Target the Right People: Focus on people in your industry, niche, or with overlapping interests.

2. Use LinkedIn Effectively

• Optimize Your Profile: Make it clear, concise, and keyword-optimized.
• Engage with Content: Like, comment, or share posts relevant to your field.
• Send Personalized Connection Requests: A short note explaining why you’re reaching out makes a big difference.

3. Attend Industry Events (Virtual or In-Person)

• Conferences, Meetups, Webinars: Great places to meet like-minded professionals.
• Follow Up Afterward: Message them within a day or two to stay top-of-mind.

4. Leverage Existing Connections

• Ask for Introductions: A warm intro is much more effective than a cold reach-out.
• Stay in Touch: Regular check-ins can keep relationships active without being pushy.

5. Offer Value Before You Ask for Anything

• Share an article, offer help, or give a shout-out.
• Be supportive and helpful—people remember how you make them feel.

6. Join Professional Groups or Associations

• Find Slack communities, Facebook groups, or industry-specific forums.
• Participate actively rather than lurking—add your insights, ask good questions.

7. Master the Art of the Coffee Chat

• Keep it short (~20-30 mins), respectful of their time.
• Come prepared with thoughtful questions.
• Always follow up with a thank-you note.

8. Be Consistent, Not Just Opportunistic

• Don’t only network when you need something.
• Nurture your network over time with small interactions—congrats on promotions, happy birthdays, etc.

Measuring the return on investment (ROI) for social media efforts can be a bit tricky since it involves both quantitative and qualitative factors. However, it’s essential to measure ROI to evaluate the effectiveness of your social media strategy. Here’s a breakdown of how to measure ROI for social media:

1. Set Clear Goals

Before you can measure ROI, define your goals. These goals could vary depending on your business objectives, such as:

• Brand awareness
• Lead generation
• Customer engagement
• Sales conversion
• Customer retention

Each goal may have different key performance indicators (KPIs).

2. Identify Key Metrics

Depending on your goals, you should track various metrics. Some important ones to consider include:

• Reach and Impressions: For brand awareness. This tells you how many people have seen your posts.
• Engagement: Likes, shares, comments, and overall interaction with your content. This can reflect the effectiveness of your content in engaging your audience.
• Click-through Rate (CTR): This measures how many people clicked on a link within your post, leading them to a landing page or website.
• Lead Generation: Track how many people submitted contact info or signed up for newsletters, indicating interest in your products/services.
• Conversion Rate: How many people completed the desired action (purchase, sign-up, etc.) after interacting with your social media content.
• Customer Sentiment: This is more qualitative but can be measured by sentiment analysis tools or manually reviewing feedback to see how your audience feels about your brand.

3. Track Costs

To measure ROI, you need to understand how much you’ve spent. These costs could include:

• Ad spend: Money spent on social media ads.
• Content creation: Costs related to content production (images, videos, copywriting, etc.).
• Social media tools: Subscription fees for social media management tools (e.g., Hootsuite, Buffer, Sprout Social).
• Employee time: Salaries or hourly wages for team members managing the accounts, creating content, and analyzing performance.

4. Calculate ROI

Once you’ve tracked your costs and identified relevant metrics, you can calculate ROI with this formula:

ROI = (Revenue from Social Media – Cost of Social Media Efforts) / Cost of Social Media Efforts x 100

• Revenue from Social Media: The amount of sales, leads, or conversions directly attributed to your social media efforts. This can be challenging to measure exactly, but tools like Google Analytics, UTM parameters, and trackable links can help.
• Cost of Social Media Efforts: The sum of your ad spend, content creation costs, tool subscriptions, and personnel time.

5. Evaluate Qualitative Impact

While the formula above covers the financial aspect, you also need to consider non-monetary impacts, such as:

• Brand loyalty and reputation: Positive engagement may lead to long-term customer loyalty, even if it’s not immediately measurable in dollars.
• Influence on customer behavior: Social media can influence purchasing decisions, even if it doesn’t directly result in immediate sales.

6. Use Social Media Analytics Tools

Most social media platforms have built-in analytics tools (e.g., Facebook Insights, Twitter Analytics, LinkedIn Analytics) that provide data about engagement, reach, clicks, and conversions. You can also use tools like Google Analytics to track website traffic from social media and better understand the relationship between your social efforts and actual sales.

7. Attribution Models

For better accuracy in understanding social media’s role in conversions, use attribution models. These models help to identify which touchpoints (social media, email, organic search, etc.) contributed most to conversions. Some common attribution models include:

• First-touch attribution: Gives all credit to the first interaction the customer had with your brand.
• Last-touch attribution: Credits the last interaction before conversion.
• Multi-touch attribution: Distributes credit among several touchpoints, providing a more holistic view of your marketing efforts.

Example of ROI Calculation:

Let’s say you spent $1,000 on social media ads and content creation. From that, you generated $3,000 in sales.

ROI = (3,000 – 1,000) / 1,000 x 100 = 200%

This means that for every dollar you spent on social media, you made $2 in profit.

Conclusion

Measuring ROI on social media is a combination of tracking hard data (like sales and leads) and softer data (like engagement and sentiment). By aligning your social media efforts with clear goals, tracking relevant metrics, and understanding both the tangible and intangible effects, you’ll be able to better assess your social media ROI and improve your strategy over time.

In the decorative concrete industry, ensuring both speed and quality are essential for a successful project. Clients want results in a timely manner, but at the same time, they don’t want to compromise on craftsmanship. As a business owner or project manager, finding ways to motivate your installers to work efficiently without sacrificing the quality of their work is key. Here are three incentive ideas that can help you achieve that balance.

1. Performance-Based Bonuses

One of the most effective ways to encourage faster work without sacrificing quality is through performance-based bonuses. The idea is simple: reward installers based on how quickly they complete the project, with the condition that the quality of the installation meets or exceeds your standards.

For example, you could set a baseline for how long a project should take and offer a bonus for any time saved beyond that baseline, provided the work passes a quality check. This gives installers the motivation to work faster without the temptation to cut corners.

You can also tier the bonuses based on the complexity of the job. For more intricate designs or larger spaces, the reward could be more significant. This will keep installers engaged and motivated to maintain high standards while increasing productivity.

Tip: Be sure to outline clear quality benchmarks and regularly inspect the work to ensure that performance bonuses are only awarded for high-quality results. Setting expectations upfront will help avoid any misunderstandings.

2. Time-Saving Tools and Equipment

Another way to encourage faster work is to provide your installers with high-quality tools and equipment designed to streamline their processes. Having access to the right tools can drastically reduce the time it takes to complete tasks like mixing, applying, and finishing concrete.

For example, investing in advanced concrete mixers that are faster and more efficient, or specialized trowels and stamps for decorative finishes, can help installers save time without sacrificing quality. When installers know that they have the best tools for the job, they’re likely to feel more empowered and work more efficiently.

To further incentivize your team, you could offer a reward system for those who consistently use tools and equipment to maximize efficiency. For instance, an installer who demonstrates the best use of a new tool or innovative technique could receive a bonus or other recognition.

Tip: Ensure proper training on new tools and equipment to avoid confusion and mistakes. Providing regular workshops or instructional materials can help maximize the efficiency gains from your new investments.

3. Recognition and Career Growth Opportunities

Not all incentives need to be financial. Sometimes, offering recognition and career development opportunities can motivate installers to work faster while maintaining high standards. For example, creating an “Installer of the Month” program where top performers are acknowledged for their speed and craftsmanship can boost morale and incentivize others to follow suit. Recognition can come in various forms, such as public praise, a plaque, or a certificate.

In addition, offering career growth opportunities within the company can be a powerful motivator. If installers know that their hard work and efficiency will lead to promotions, pay raises, or more challenging and rewarding projects, they’ll be more inclined to push themselves to meet the demands of the job without compromising quality. Providing clear career advancement paths—such as offering additional training in advanced techniques, management, or design—can help foster a culture of continuous improvement and motivation.

Tip: Regularly communicate the opportunities for advancement to your team. Set clear milestones and benchmarks for skill development, and make sure that every installer understands what they need to do to advance in their careers.

Conclusion

Balancing speed and quality is crucial for any decorative concrete installation business. By offering performance-based bonuses, providing efficient tools and equipment, and recognizing your team’s hard work through recognition and career growth, you can incentivize your installers to work faster while still maintaining the high standards your clients expect. These incentives not only improve productivity but also help you build a motivated, skilled, and loyal workforce, ultimately benefiting both your business and your customers.

When it comes to pool decks, ensuring safety, durability, and aesthetic appeal is essential. One of the best ways to enhance the longevity and visual appeal of your pool area is by applying concrete coatings. These coatings not only protect the surface but also add style and functionality. Here are the top three advantages of concrete coatings on a pool deck:

1. Enhanced Safety and Slip Resistance

A pool deck is frequently exposed to water, making it slippery and dangerous, especially when wet. Concrete coatings can significantly improve traction and reduce the risk of slips and falls, which is crucial for the safety of you and your guests. Many pool deck coatings are specifically designed with textured finishes that provide a non-slip surface, even when wet. Whether it’s a decorative coating or a more utilitarian option, these coatings can make your pool area safer for children, elderly family members, and guests who are enjoying the water.

2. Increased Durability and Protection

The constant exposure to water, sun, and harsh chemicals can cause wear and tear on an untreated pool deck over time. Concrete coatings act as a protective barrier against these elements, extending the life of your pool deck. They are designed to resist fading, cracking, and staining, which are common issues that can arise from pool chemicals like chlorine or from the intense UV rays of the sun. With the added layer of protection from a concrete coating, your pool deck will remain structurally sound and visually appealing for years to come, reducing the need for frequent repairs and maintenance.

3. Aesthetic Appeal and Customization

Concrete coatings offer a wide range of design options to suit any style. Whether you prefer a sleek, modern look or a more natural, textured design, there are coatings available to match your vision. You can choose from various colors, patterns, and textures to enhance the visual appeal of your pool deck and create a beautiful outdoor living space. Some coatings even mimic the appearance of natural stone, brick, or tile, giving you the aesthetic charm of these materials without the high cost and maintenance requirements. Plus, decorative concrete coatings are highly customizable, allowing you to create a unique look that complements the overall theme of your backyard.

Conclusion

Concrete coatings are an excellent investment for any pool deck. They not only provide enhanced safety and slip resistance but also offer superior durability and protection from the elements. Moreover, they elevate the aesthetic appeal of your outdoor space with a variety of design options. Whether you’re looking to upgrade the look of your pool area or extend the life of your deck, concrete coatings deliver a combination of practicality and beauty that’s hard to beat.

In today’s competitive business environment, customer reviews can make or break a company’s reputation. As a concrete resurfacing business, you rely on positive word of mouth to build trust, attract new clients, and grow your brand. But how can you encourage satisfied customers to leave glowing reviews? Here are several effective strategies you can use to get favorable reviews for your concrete resurfacing company.

1. Provide Outstanding Service Every Time

The foundation of any good review is the quality of your service. Ensure that each customer has an exceptional experience from the moment they contact you until the final inspection of the project. Here’s how:

• Clear communication: Keep your clients informed throughout the entire process. From initial consultations to project timelines, clear and consistent communication builds trust.
• Professionalism: Always show up on time, use the best materials, and ensure your team follows high-quality standards for each project.
• Attention to detail: Every resurfacing job needs to be flawless. Pay attention to even the smallest details, ensuring a smooth and durable finish.
• Post-service cleanup: Make sure your team leaves the site clean and tidy, leaving the client’s space better than they found it.

Happy customers are more likely to leave a review if they are impressed by the service.

2. Ask for Reviews at the Right Time

Timing is crucial when asking for reviews. The best time to request a review is immediately after the job is completed and the customer is satisfied. They’re still excited about the result, and it’s fresh in their mind.

• After a job well done: Send a polite follow-up message or email thanking them for their business and kindly ask if they’d be willing to leave a review.
• Personalize the request: Be personal in your approach. Reference specific aspects of the project, such as the transformation of their concrete surfaces or how smooth the process went. It makes the request feel more genuine.

3. Make It Easy for Customers

The easier you make it for your customers to leave a review, the more likely they are to do so. Here are some ways to simplify the process:

• Provide direct links: Send customers links to your review platforms (Google, Yelp, Facebook, etc.) in your follow-up emails, text messages, or even on your business card.
• Use review platforms: Set up profiles on popular review platforms where customers can easily leave feedback. Google Reviews, Trustpilot, and Yelp are great platforms for visibility.
• Step-by-step instructions: If your clients aren’t tech-savvy, consider providing a simple guide on how they can leave a review.

4. Incentivize Feedback (But Don’t Pay for Reviews)

While paying for reviews is unethical and could get your business flagged, you can offer incentives to encourage feedback. Customers appreciate when you show that you value their opinion.

• Discounts or deals: Offer a small discount on future services or a gift card for clients who leave a review.
• Loyalty programs: Create a rewards program that incentivizes clients to come back and share their experiences with others.

Be sure that any incentive is for the review and not for a specific rating, as reviews should always be honest and authentic.

5. Respond to All Reviews—Positive and Negative

Engaging with reviews shows you care about your customers’ feedback and helps maintain a positive reputation. Responding to reviews—whether they are positive or negative—demonstrates professionalism and a commitment to customer satisfaction.

• Positive reviews: Thank the client for their kind words, and let them know you appreciate their business. A simple acknowledgment goes a long way in making clients feel valued.
• Negative reviews: Address negative reviews promptly and professionally. Apologize if necessary, offer a solution, and make sure the issue is resolved. A well-handled negative review can even turn an unhappy customer into a loyal one.

6. Highlight Reviews on Your Website and Social Media

Feature your best reviews on your website and social media pages. This not only boosts your credibility but also encourages potential customers to trust your services. Social proof is powerful.

• Website testimonials: Create a testimonials section where visitors can easily see reviews from satisfied clients.
• Social media: Share customer feedback on Facebook, Instagram, or LinkedIn. Encourage clients to tag your business in their posts, showcasing their newly resurfaced concrete.

This approach makes your reviews more visible, which could lead to increased inquiries and job bookings.

7. Offer Exceptional Customer Support

Customer service doesn’t stop after the project is completed. Show your clients that you’re always available for help, even after the work is done. Offering continuous support can leave a lasting positive impression.

• Follow-up calls or emails: A week or two after the project is completed, check in with the client to ensure they are satisfied and ask if they have any questions or concerns.
• Offer maintenance tips: Educate your clients on how to care for their newly resurfaced concrete. When you go the extra mile, they’ll be more inclined to recommend your business to others.

8. Encourage Word-of-Mouth Referrals

When your customers are happy with your service, they’ll often share their experience with friends, family, and neighbors. You can encourage this type of word-of-mouth marketing by:

• Referral programs: Offer a reward for clients who refer friends or family to your business. For example, a referral could result in a discount on their next service.
• Ask for recommendations: Politely ask happy clients to recommend your company to others or even to share their review on their own social networks.

9. Create a Culture of Trust

Building a reputation of reliability, honesty, and quality work will naturally attract favorable reviews. Ensure that your company lives up to its promises, stays within budget, and provides clear and upfront pricing. When customers trust you, they’re more likely to speak highly of your services.

Conclusion

Favorable reviews are invaluable for growing your concrete resurfacing business. By providing top-notch service, asking for feedback, simplifying the review process, and engaging with your customers online, you can build a strong online reputation that attracts new clients. Remember that every interaction with your customer is an opportunity to encourage a positive review, so make every moment count.